Connect Instagram Direct
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Instagram is a beta reply channel. A customer sends the first DM; your hosted or external agent replies inside Meta’s messaging window.
This is not WhatsApp with a different logo. There are no WhatsApp Flows, templates, proactive sends, or comment-to-DM triggers yet.
Before you connect
Section titled “Before you connect”You need:
- a professional Instagram account: Business or Creator
- that Instagram account linked to a Facebook Page
- the Page connected to Meta Business Suite
- admin access to the Page
- owner or admin access in Wabery
If Instagram is still a personal account, switch it before opening Wabery. The Meta popup cannot fix the account type for you.
1. Connect the account
Section titled “1. Connect the account”Open your project’s Channels page. Find Instagram Direct (Beta) and select Connect.
A Facebook popup opens. Sign in with the Meta account that manages the Page, grant the requested permissions, and select the Page linked to the Instagram account.
Do not pick a Page with no linked professional Instagram account. Wabery needs both the Page and Instagram identity to subscribe to messages and send replies.
2. Test a real DM
Section titled “2. Test a real DM”Send the Instagram account a DM from another account. The conversation should appear in Inbox.
What happens next depends on the project’s reply mode:
- Wabery hosted agent — the hosted agent answers.
- External agent — Wabery forwards
message.receivedto your webhook, and your system sends the reply throughPOST /v1/messages.
Use the conversation’s channel_id and conversation_id. Instagram is a reply
channel in Wabery; you cannot start a new conversation from an arbitrary
username.
What works today
Section titled “What works today”| Capability | Instagram beta |
|---|---|
| Inbound DMs and Inbox | Yes |
| Text replies | Yes, inside Meta’s window |
| Images, audio, and video | Yes, from a public HTTPS URL |
| Documents | No; send a normal text link instead |
| Quick replies and templates | Not exposed yet |
| Comment-to-DM | Not exposed yet |
| WhatsApp Flows and templates | No |
| Proactive outreach | No |
See Media messages for limits and payloads.
If the connection fails
Section titled “If the connection fails”Check the boring things first:
- The Instagram account is Business or Creator.
- It is linked to the Page you selected.
- Your Facebook user is a Page admin.
- You approved every requested permission.
- The account is still connected on your project’s Channels page.
If you disconnected the channel, connect it again through a fresh Meta sign-in. Wabery removes the old access token; a disconnected attempt cannot be revived.