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Connect Instagram Direct

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Instagram is a beta reply channel. A customer sends the first DM; your hosted or external agent replies inside Meta’s messaging window.

This is not WhatsApp with a different logo. There are no WhatsApp Flows, templates, proactive sends, or comment-to-DM triggers yet.

You need:

  • a professional Instagram account: Business or Creator
  • that Instagram account linked to a Facebook Page
  • the Page connected to Meta Business Suite
  • admin access to the Page
  • owner or admin access in Wabery

If Instagram is still a personal account, switch it before opening Wabery. The Meta popup cannot fix the account type for you.

Open your project’s Channels page. Find Instagram Direct (Beta) and select Connect.

A Facebook popup opens. Sign in with the Meta account that manages the Page, grant the requested permissions, and select the Page linked to the Instagram account.

Do not pick a Page with no linked professional Instagram account. Wabery needs both the Page and Instagram identity to subscribe to messages and send replies.

Send the Instagram account a DM from another account. The conversation should appear in Inbox.

What happens next depends on the project’s reply mode:

  • Wabery hosted agent — the hosted agent answers.
  • External agent — Wabery forwards message.received to your webhook, and your system sends the reply through POST /v1/messages.

Use the conversation’s channel_id and conversation_id. Instagram is a reply channel in Wabery; you cannot start a new conversation from an arbitrary username.

Capability Instagram beta
Inbound DMs and Inbox Yes
Text replies Yes, inside Meta’s window
Images, audio, and video Yes, from a public HTTPS URL
Documents No; send a normal text link instead
Quick replies and templates Not exposed yet
Comment-to-DM Not exposed yet
WhatsApp Flows and templates No
Proactive outreach No

See Media messages for limits and payloads.

Check the boring things first:

  1. The Instagram account is Business or Creator.
  2. It is linked to the Page you selected.
  3. Your Facebook user is a Page admin.
  4. You approved every requested permission.
  5. The account is still connected on your project’s Channels page.

If you disconnected the channel, connect it again through a fresh Meta sign-in. Wabery removes the old access token; a disconnected attempt cannot be revived.