B2Chat vs Wabery 2026: Honest Comparison for Builders

B2Chat is a messaging platform out of Colombia that's built a strong presence across Latin America. If you're running a business in Colombia, Mexico, or other LATAM markets, you've probably heard of them.

Wabery takes a different approach. Instead of giving you a finished product to operate, it gives you the messaging API and primitives to build your own solution on top of WhatsApp, Instagram, and Messenger.

Here's an honest comparison to help you decide which one fits.

Full disclosure: Wabery is us. We'll tell you where B2Chat wins and where we think we do better.

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Quick Verdict

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What B2Chat Does Well

Strong LATAM Presence

B2Chat understands the Latin American market. Their support is in Spanish. Their documentation is in Spanish. Their sales team speaks your language and understands your business context. If you're in Bogota or Mexico City, that local knowledge matters.

Wabery supports English and Indonesian currently. If you need a platform where every interaction, from onboarding to support, is in native Spanish with LATAM-specific business context, B2Chat has a real advantage here.

A Ready-to-Use Inbox

B2Chat connects WhatsApp, Instagram, Facebook Messenger, Telegram, and web chat into a single inbox. If you want a finished product your team logs into on day one, with nothing to build, B2Chat gives you that out of the box.

Per-Agent Model for Large Teams

B2Chat charges per agent. If you have a fixed support team and want predictable per-seat costs, their model is straightforward. You know exactly what each additional agent costs.

Established in Enterprise LATAM

B2Chat works with banks, retailers, and large enterprises across Latin America. They have compliance features and integrations that enterprise customers in the region expect.

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What Wabery Does Differently

It's Infrastructure You Build On, Not a Product You Operate

This is the core difference. B2Chat is a finished product: your team logs in and works conversations inside their UI, the way they designed it.

Wabery is the layer underneath. It's a unified channels API with signed event webhooks, native WhatsApp Flows, automations, a CLI, and an MCP server. You wire it into your own stack and build exactly the experience you want, whether that's lead capture, booking, reminders, or an AI agent of your own.

For a developer or technical founder, this means you're not stuck with someone else's product decisions. You own the logic.

Build Lead Qualification Yourself in an Afternoon

You don't buy a "lead qualifier" from Wabery. You build one. A WhatsApp Flow collects the fields you define, a signed webhook delivers the structured answers to your backend, and you decide what a qualified lead means:

// Inbound message -> trigger your own qualification Flow
app.post("/webhooks/wabery", verifySignature, async (req, res) => {
  const { type, contactId } = req.body;
  if (type === "message.received") {
    await wabery.flows.send(contactId, "lead_qualification");
  }
  res.sendStatus(200);
});

// Flow completed -> structured data lands in your stack
app.post("/webhooks/wabery/flow-complete", verifySignature, async (req, res) => {
  const { contactId, answers } = req.body;
  await crm.createLead({ contactId, ...answers });
  res.sendStatus(200);
});

B2Chat doesn't expose that kind of build-it-yourself primitive. You'd work conversations manually inside their inbox instead.

Flat-Rate Pricing

B2Chat charges per agent, typically $60-120/month depending on the plan and number of agents. A team of 3 agents could cost $180-360/month.

Wabery keeps pricing simpler: a free plan to get started and a Pro plan at $29/month when you need more volume and full channel coverage. You're paying for an API and usage, not a staircase of per-seat upgrades.

A Free Plan That Works

Wabery's free plan costs nothing. No trial period. No credit card. You get 5 monthly credits to build and test real flows across WhatsApp, Instagram, and Messenger without paying anything.

B2Chat doesn't offer a free tier.

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Pricing Comparison

The pricing difference is significant, especially for growing teams. B2Chat's per-agent model means costs scale linearly with headcount. Wabery keeps platform pricing flat and lets you scale usage with credits.

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The Key Difference: Operate a Product vs Build on an API

B2Chat is a messaging product. It gives your team a unified inbox to manage conversations across channels. You operate it as-is. The product defines the workflow.

Wabery is a messaging API. It gives you the primitives, a channels API, webhooks, Flows, a CLI, and an MCP server, so you build the workflow yourself. You own the logic and connect it to your own systems.

For a team that just wants a working inbox on day one with nothing to wire up, a product like B2Chat makes sense.

For a developer or technical founder who wants to build a custom experience, connect their own database, calendar, or AI model, and not be boxed in by someone else's product, an API like Wabery is the better foundation.

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Choose B2Chat If

• You're a LATAM enterprise. B2Chat's local presence, Spanish-first support, and understanding of the LATAM market are genuine advantages.
• You want a finished product, not a build. If you have agents and just need a ready-made inbox, B2Chat's per-agent model gives each person a proper workspace.
• You need Telegram or web chat today. B2Chat supports channels Wabery doesn't currently cover.
• Compliance requirements are complex. If you're in banking, healthcare, or another regulated industry in LATAM, B2Chat has experience with those requirements.

Choose Wabery If

• You want to build the solution yourself. Lead capture, booking, reminders, or your own AI agent, all on a unified API with webhooks and Flows.
• You're technical, or have someone who is. If you can handle webhooks and HTTP calls, you can ship a working automation in an afternoon. A CLI and MCP server make it faster.
• You want to own the logic. Connect your own database, calendar, CRM, or model, instead of fitting into another product's workflow.
• Budget matters. Free to start. $29/month for Pro. No per-agent costs.
• Your team is small. If it's just you or a few people, paying per-agent doesn't make sense. Wabery's flat rate covers your whole team.

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Bottom Line

B2Chat is a well-built messaging product with genuine strengths in the LATAM market. If you're an enterprise in Colombia or Mexico that wants a ready-to-use inbox, B2Chat knows your market.

Wabery is for builders who want a messaging API to construct their own solution on top of WhatsApp, Instagram, and Messenger, with webhooks, Flows, a CLI, and an MCP server. The free plan lets you start building without any commitment.

Different tools, different problems, different markets.

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Related reading:

• Free WhatsApp AI Assistant for Small Businesses